Brown Bag

Knoxville, TN

By The Numbers

Anyone can put together a case study with fancy words and marketing speak. But what really matters is what the numbers say.

*As of July 2019

  • 21% Growth in website views from 2018
  • 29% growth in organic search
  • 26% growth in page views from new users
  • 27% growth in website sessions from 2018

Summary

In 2016, Brown Bag was a small, two store catering business looking for a refreshed logo and new website. Since then, they’ve opened four new locations across three states with many more to come.

Website

BrownBagNow.com

How I Helped

Brand Development
Website Design
Copywriting
Visual Identity
Print Marketing

Current Restaurants

States

Website Visits In 2018

Our Work Together

Brown Bag Restaurants originally started in Peter Brown’s kitchen as a healthier catering alternative to what was on the market. Ten years later, they’re a hugely successful business that has six open restaurants across four states.

I originally partnered with Brown Bag in 2016 to update their logo. They knew they’d be adding knew stores and wanted to “move up from the kiddie table” and have a brand that looked grown up and represented where they were going.

After creating a new logo for them, we built out a brand new website for them that emphasized online ordering and made it extremely easy for people to find the information they needed.

As they’ve grown and scaled as a company, I’ve been right next to them helping them with website updates and print designs for each new location.

Catering Focused

While each Brown Bag location is open for lunch in their restaurant, the business is built around their catering. We designed their website to put catering first but still allow customers to know their hours and locations for lunch.

Customer Friendly

The biggest question Brown Bag gets asked is what makes their simple menu so special. To answer that question, we made sure to have the menu front and center with pictures describing what every item was.

Representative Brand

As we developed the Brown Bag brand, we were intentional in keeping everything as simple as possible to represent the food and experience customers would have in their interactions with Brown Bag. There’s nothing flashy with their business – just deliciously simple food.

Are you ready to start making the impact you’ve always dreamt about?