Buttermilk Sky Pie Shop
Based in Knoxville, TN
By The Numbers
Anyone can put together a case study with fancy words and marketing speak. But what really matters is what the numbers say.
*As of July 2019
- 456% Growth in email subscribers (not a typo)
- 31% growth in unique page views from 2018
- 39% growth in organic search from 2018
- 44% Increase in online order page visits
Buttermilk Sky Pie Shop approached me looking to refresh their overall brand. As the franchise was growing, they needed a new look visually in their marketing, their social media, and their website.
How I Helped
Social Media Marketing
Total Views in 2018
Our Work Together
In July 2017, Buttermilk Sky Pie Shops were coming off a season of growth. They had eight (8) shops open across the Southeast and were preparing to open even more.
One of the key pieces holding them back from where they wanted to go was a cohesive visual identity with a website to match it. Our first project together consisted of taking their existing logo and creating a new style guide around it that could be implemented into all of their marketing.
Once the style guide was completed, we tackled updating their website and launched a new one in October 2017. In the two years since, I have partnered with them to create all in-store print marketing, write and execute their email campaigns, consult on marketing initiatives, and maintain their website.
As of July 2019, Buttermilk Sky Pie Shop has grown to 14 open locations with ten (10) more set to open within the next year.
Customer Centered Marketing
Our goal wasn’t to talk about how great the pies were (and believe me, they’re delicious). Instead, our messaging was centered around how Buttermilk Sky Pie Shop could make their customers’ lives less stressful and more fulfilling.
A Cohesive Look
With shops across multiple states, we worked to make sure the customer would experience the same look and feel no matter where they came across a Buttermilk Sky Pie Shop.
The hardest part of operating a franchise system is making sure each of your franchisees is equipped to have the most success possible. We implemented systems throughout the marketing to help the franchisees have everything they needed to be successful.