Two Cities Church
Winston-Salem, NC
By The Numbers
Anyone can put together a case study with fancy words and marketing speak. But what really matters is what the numbers say.
*As of July 2019
- 40% Growth in website views from 2018
- 30% growth in new websites users
- 81% lower bounce rate than 2018
- 35% growth in organic search acquisition from 2018
Summary
Two Cities Church contacted me long before they ever opened their doors. From the initial planning stages of the church, I’ve partnered with them to provide their branding, website, and other promotional needs.
Website
TwoCitiesChurch.net
How I Helped
Brand Development
Website Design
Copywriting
Digital Strategy
Visual Identity
Print Marketing
Years Since Opening
In Weekend Attendance
Website Visits In 2018
Our Work Together
The first thing we tackled was their logo. We worked through many iterations of ideas before landing on a design that fit the mission and vision of who Two Cities Church was going to be.
Once the logo was created, we worked up a basic landing page to tell people the church was coming. We also built out a prospectus to help with fundraising for the new church.
In the years since, Two Cities Church has moved into their own building, added multiple services, and are now pulling in over 1000 people each and every weekend. Their website has grown with them as we’ve updated it yearly to keep up with design trends and the needs of their church.
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“Getting your message out in a loud world can be brutal. This is why Jonathan has been so helpful for us. By working with him, we were able to streamline our entire process. I am grateful for Jonathan and plan on working with him in the future.”
Kyle Mercer
Lead Pastor, Two Cities Church
Mobile First
As a church with a large millennial presence, Two Cities website traffic is nearly 65% mobile. Because of that, our most recent designs have started with the mobile user experience in mind first and then developed the desktop experience after.
Visitor Focused
With Two Cities more than doubling in size over the past year, we worked to make everything a new visitor would need readily accessible within one-click once they visited the website.
Attender Friendly
While the website needed to be visitor focused, it also needed to serve the needs of those already attending Two Cities Church. We made sure the information a current attender of the church needed for events, giving, and small groups was easily found once they visited the site.