Youth Sports Brand Marketing
Families need to understand why your product matters.
Most youth sports brands talk like businesses.
But parents don’t buy from businesses. They buy from people they trust.
If your message feels corporate, complicated, or overly clever — it won’t land.
Because the people you’re talking to?
They’re busy.
They’re tired.
And they’re trying to figure out what’s actually worth their time, money, and energy.
We show them why it is.
Let's talk about your project
We help your youth sports brand speak human.
Want to connect with the people you’re really trying to reach – the moms, dads, coaches, and community leaders making the decisions?
We do that by:
Creating clear messaging
Parents, coaches, and communities need to know how you can actually help them and their kids.
Writing copy that connects
People need to know you understand what they’re going through. We help you connect with them on a human level by showing you get it.
Aligning your message across everything you do
If you’ve ever coached kids, you know you have to say the same thing over and over before they get it. Adults are the exact same way.
Hi. I’m Jonathan.
I started CaroneDesigns back in 2014, but outside of the office I’m a youth coach, sports parent, high school PA announcer, and the creator of Healthy Sports Parents — a growing platform with over 50,000 followers that’s been endorsed by Olympians, Hall of Famers, and college coaches.
And the degree I paid a bunch of money for but don’t technically use?
A BS in Sport Management with a minor in coaching.
All that to say this:
Youth sports is a passion area for me.
I’ve had the conversations.
I’ve seen the struggles.
I know what hits and what misses because it’s a world I’m in on a regular basis.
When you take all that and combine it with over a decade of strategic messaging work for organizations across the country, you get a partner who understands both the mission and the market.
I want to help you make youth sports the best it can be.
Investing in your marketing is a heavy decision.
Your dollars have to be stretched as far as they can go. We aren’t the cheapest option but we believe we provide a really great return on your investment.
Here’s our promise to you:
Upfront Pricing
We don’t hide our costs. Messaging projects average $2,500. A typical full-scale website design will cost between $10,000-$15,000. Logos start at $2,000. We can talk more about that on your call.
Relationship Focused
We know how taxing your job is with all the things you’re already juggling. The last think you need from us is another headache. We’ll treat you like a real human being, not just another project.
Clear Communication
Before our project even begins, we give you a detailed project schedule and continue to communicate with you until the project is complete.
Project Ownership
We believe you should have full control of what we create together so we resource you to manage it all long-term.
90% of our work comes from referrals from past clients.
They had success. You can too.
Our engagement is up significantly
We appreciated working with CaroneDesigns through the whole process to refine our messaging and build our new website. Our engagement with first time visitors is up significantly.
Jennifer Prophete
Director of Community Programming | The Hopeful Neighborhood Project
The perfect choice
CaroneDesigns went above and beyond to help us stand out and were the perfect choice. Not only was our new brand and website incredible, but the process helped unite our board, leadership, and team around a clear purpose.
Megan Ginn
Project Director | Community Works
Transformed our outdated website
We started from scratch and CaroneDesigns was helpful throughout the process. I’m thankful for their knowledge and for creating templates for our team to develop new pages as needed.
Andres Ruiz
Marketing Director | Life Pacific University
A trusted tool
Many of the organizations we work with have to embark on fundraising campaigns. CaroneDesigns has become a trusted tool in our toolkit for helping them develop the messaging needed to raise money.
Todd Milby
Managing Partner | Catapult
Brand Messaging
Pricing begins at $2,000
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Website Design
Projects range $3,500 – $15,000+
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Logo Design
Packages from $2,000 – $4,000
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Content Writing
Services start at $1,500
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Solving your marketing problems is simple.
It starts with a call.
01
Schedule your call.
This is a simple, casual conversation where we talk about what you need and see how we can help. No pushy sales pitches. Just making sure we like each other and we’re the right fit for your specific needs. If we’re not, we’ll help you find the person who is.
02
We get to work.
We work together to create the perfect plan for your organization and get to work solving the problems you’re facing.
03
You make a bigger impact.
Our entire goal is to help you reach your audience in new and effective ways, both in impact and in fundraising.
Brand Messaging
Did you know it takes the average person 7-11 times hearing what you want them to do before they understand?
Developing your Brand Messaging using our proven method gives you a consistent message that can go across all of your marketing (website, emails, social media, etc) so the people you’re trying to reach will know exactly who you are and how you help them.
With your Brand Messaging, you will receive a one-page Brand Narrative, an Elevator Pitch on Steroids, and a Message Guide to help you repeat your message moving forward.
Pricing: Begins at $2,000
Website Design
Your website represents who you are. It’s your front door. It’s the first thing a potential customer looks at when they learn about what you have to offer.
You could have the greatest product the world has ever seen, but if your website doesn’t reflect that greatness, no one will buy from you.
So ask yourself:
Would you be interested in what your website is promoting?
If you answered no, it’s time for us to talk.
Pricing: Ranging from $3,500 – $15,000+
Logo Design
If you don’t look professional, the people you’re trying to reach will think you’re an amateur.
It’s not fair, but that’s the world we live in today. We all make instant judgments based on the professionalism of how an organization looks.
You could have the best product in the world, but if people think it looks cheap, they’ll never pay you what you’re worth.
Pricing: Packages from $2,000 – $4,000
Content Writing
The words you use in your marketing are important. Need proof? You’re reading this right now.
Taking the time to get your copy right takes your website from simply being pretty and makes it profitable.
What makes our work perform so much better than most is the investment into copywriting that most organizations skip over.
Pricing: Starting at $1,500