A New Direction For NewThing
Our Work Together
As they came out of the pandemic, NewThing was in need of new messaging and a new digital strategy. One of the biggest problems they faced as telling the stories of what was happening throughout their global regions across the world.
Partnering with Catapult, I led a three-part Messaging + Strategy Session where we developed a new, cohesive message that could spread across the entire organization, created a plan for what their new website needed, and wireframed their homepage together so that it would truly reflect who they are.
Once the plan was created, I got to work writing brand new copy while creating a website that fit their already established visual identity.